The objective of media buying is to ascertain and purchase ad space on media channels that are relevant to the target audience, at the ideal time, for the least amount of money. The process of media buying is still relevant to both traditional marketing channels – television, radio, print, and new-age digital channels – websites, social media, streaming. Effective media buyers attain maximum exposure among their target market for the least amount of spending.
Market expertise:
Digiworq are always on top of an emerging latest trend in the industry. They have also been around long enough to know what doesn’t and what works. With your business objectives in mind, therefore, they are, able to get you the best path to follow. Their other leverage is their networks, which they have established with time, which gives them buying power and trust.
Cost-efficient
Since Digiworq bring a lot of business to their vendors, we are able to negotiate better deals for you at a lower cost. Sometimes, they may even get you a bonus or discount of more time in the media space. Digiworq also have access to all the tools that they require to make the process a success. For a better understanding flow in the process, let’s define who a we are ?We are responsible for the placement and negotiation of your ads on radio, television, digital, and print.
How Does Digital Media Buying Work?
Digital buying simply means the process of acquiring ad placements on websites, apps, and other digital platforms.A significant part of DIGIWORQ’s role as media buyers is negotiating with the websites, networks, and other channels we want the ads to appear on. We strive to ensure that we are purchasing the right placements at the right times, for the right duration, all while staying within the prescribed budgets. We also use marketing performance tools to track key performance indexes and delivery to ensure that the ad is meeting campaign goals.
Productive media buying goes way beyond the actual transaction of money for ad space. As media buyers, we have created impactful relationships with media owners as a result of which we achieve greater reach with less investment. With our conditioned expertise, we understand where your advertising budget should be spent, and which placements tend to get the most engagement.
In this era of ubiquitous social media, social media companies have come up with the most advanced audience and targeting technology that allows paid ads on these platforms to efficiently drive revenue, sales, and return on ad spends across the target markets while developing new audiences for advertisers.
We have, in turn, developed our adroitness in using this social media targeting technology to present your product or service to the most apt audiences in order to generate the highest return on investment (ROI) for your media campaigns.
href=”https://www.digiworq.com/blog/10-ways-to-measure-the-success-of-your-digital-marketing-strategy/”>Search Engine Marketing , Media Buying Services , Social Media Marketing , Lifecycle Marketing , Branding .
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