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Lifecycle marketing is one of the best ways to generate goodwill in the world of digital marketing. When properly executed, lifecycle marketing is a concept that nets steady returns.

 

Every business, regardless of its stage of development, needs expertise in order to orchestrate and arrange its full-funnel digital marketing efforts.

 

So, what exactly is lifecycle marketing? Lifecycle marketing is the exercise of dispensing to your audience the types of communications and experiences they need, want, or like, as they move from prospects to customers and then, preferably, to advocates.

 

To be a virtuoso of customer lifecycle marketing, the practitioner must possess a genuine understanding of his target audience. He must also be ready to strive toward retaining and growing customer value over the long term.

 

DIGIWORQ’s lifecycle marketing solutions combine expertly-conceived email strategy and campaign management with alluring, tailor-made branding that matches your brand image in order to drive traffic to your site while increasing customer retention and value.

 

Our lifecycle marketing solutions follow a three-phase process of Collect, Convert and Create.
The goal of the first phase – Collect – is to garner the attention of the customers that you want to buy your products or services.

The goal of the second phase – Convert – is to create a unique strategy that posits your product or service as the obvious choice when the customers garnered in the first phase are ready to buy.

The goal of the third phase – Create – is to deliver on the promise, impress the customer, and encourage him to refer your product or service to others.

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